Shotgun Life | The Best in Wing and Clays Shooting

Press Releases

Shotgun Life Marks 4 Years of Publishing With 3 Million Visits and 9.4 Million Page Views

Tuesday, January 07, 2014
Written by Irwin Greenstein
Categories: Press Releases

January 7, 2014 — Spring Hill, Florida — Shotgun Life, the first online magazine dedicated to the best in wing and clays shooting, marked its four-year anniversary with a total of 3.049 million visits and 9.449 million page views from affluent enthusiasts worldwide. Shotgun Life is on the Internet at www.shotgunlife.com.

Shotgun Life launched on January 15, 2009 and that year attracted 167,671 visits and 775,376 page views based on internal server measurements. By December 2013, Shotgun Life had soared to 686,758 visits and 1,869,683 page views — for a 309.5% rise in visits and 141% increase in page views for the free, advertiser-supported, premium online magazine.

In addition, Shotgun Life started publishing opt-in e-letters in December 2010. Total e-letter visits and page views reached 614,730 readers — giving advertisers extra exposure at no cost.
Over its four-year track record, combined visits and page views for Shotgun Life online magazine and e-letters are 3.049 million visits and 9.449 million page views.

“A top-notch team of technology experts and highly respected writers contribute to our success,” said Irwin Greenstein, Publisher of Shotgun Life. “Shotgun Life is clearly the best value in the industry for advertisers.”

Shotgun Life supports editorial and advertisers with extensive viral outreach on Facebook, Google+, LinkedIn, Twitter and pertinent forums. Shotgun Life also syndicates select editorial to several high-volume sites that dramatically increases exposure.

Nearly 80% of readers reach Shotgun Life through search engines. Enthusiasts typically are looking for solutions or researching products, which can readily generate click-through purchases for advertisers. Since stories remain published for years and benefit from Shotgun Life’s search-engine technology, Shotgun Life content remains relevant far longer than the 60-day shelf life of standard industry magazines.

In March 2012, the Pew Research Center released its “Baby Boomers and Digital Technology” report. Most responders identified themselves as Internet users (80% ages 47 – 56). Smartphone usage ranged from 20% to 35% while use of social networking sites ranged from 20% – 42%. As an online magazine, Shotgun Life taps directly into this lucrative demographic.

For advertising contact Irwin Greenstein at 352-293-4968 or igreenstein@shotgunlife.com.

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SHOTGUN LIFE MARKS ONE-YEAR ANNIVERSARY WITH NEW ADVERTISERS: BLASER, FAUSTI, ITHACA, KRIEGHOFF AND ZOLI

Tuesday, January 19, 2010
Written by Irwin Greenstein
Categories: Press Releases
Tags: advertisers, clays, greenstein, magazine, online, shotgun

Shot Show contact: Irwin Greenstein (443) 799-5974.

Shotgun Life Marks One-Year Anniversary With New Advertisers: Blaser, Fausti, Ithaca, KRIEGHOFF AND ZOLI

As Industry’s First Online Magazine, Shotgun Life Helps Advertisers Cut Through Internet Clutter With Effective Search Engine Optimization

 

Pikesville, MD – Jan. 18, 2010 – Shotgun Life (www.shotgunlife.com), the first online magazine dedicated to the best in wing and clays shooting, marks its one-year anniversary with five major shotgun manufacturers becoming new advertisers.

In the past 30 days alone, Shotgun Life signed on Blaser USA, Fausti USA, Ithaca Gun Company, Krieghoff International and Antonio Zoli North America.

These makers of fine shotguns join Shotgun Life’s original charter advertisers including Classic Upland Supply, Electronic Shooters Protection, Griffin & Howe, Ivory Beads, Kick-EEZ and Randolph Engineering.

“Makers of fine shotguns and their customers have for so many years enjoyed the rare luxury of being served by several upscale magazines,” said Irwin Greenstein, Publisher of Shotgun Life. “Even so, we have clearly proven that the marketplace has been starving for quality editorial and glossy aesthetics in a dynamic, online publication.”

The Shotgun Life technology platform is designed from the ground up for search engine optimization. With more clay and wingshooters relying on the Internet for product information, Shotgun Life’s stories often appear high in the search results, helping enthusiasts cut through the typical gun-for-sale clutter that proliferates on the Internet.

In addition to the online magazine, Shotgun Life publishes two free e-letters whose mission is to educate clays shooters. The Shotgun Life OSP 3-Minute Coach is distributed every weekday with shooting tips from Gil & Vicki Ash, owners of the renown OSP Shooting School. The e-letter is used for direct marketing to sell OSP’s full line of instructional products and services.

Every Wednesday, the Shotgun Life E-Letter features tutorials from world-class clays instructors such as Jack Bart, Phil Kiner, George Lehr, Anthony Matarese, Gary Phillips, Joe Rankin, Jim Sarkauskas, Bob Uknalis, John Woolley and others.

When it comes to quality editorial, Shotgun Life has attracted some of the best writers. Among them are Chris Batha, Al Hague, Jennifer L.S. Pearsall, Michael Sabbeth, Jerry Sinkovec and Nick Sisley.

“Shotgun Life’s total coverage of upscale, recreational sporting clays has exceeded all the print magazines combined,” Greenstein said. “We are the only publication, whether it’s print or digital, to provide extensive coverage of both wingshooting and sporting clays – providing an integrated advertising and marketing venue for the industry.”

Shotgun Life also operates a forum that hosts organizations such as the NSSA, NSCA and the U.S. Sportsmen’s Alliance.

 

Media Contact:
Ryan Holmes
Bernard + Associates
(775) 323-6828
ryan@bernardandassociates.com

For advertising opportunities, please contact Bernard + Associates, Jeff Thruston,

(775) 323-6828 or at jeff@bernardandassociates.com

For more information about Shotgun Life, please visit www.shotgunlife.com.

LEADING SHOTGUN-SPORTS INSTRUCTORS GIL & VICKI ASH BRANCH OUT WITH FIRST NEW ONLINE STORE AT SHOTGUN LIFE

Monday, July 20, 2009
Written by Irwin Greenstein
Categories: Press Releases
Tags: clays, gil, osp, shooters, shooting, shotgun

Sign-up at Shotgun Life to Receive Daily Shooting Tips From the Library of Gil & Vicki’s Optimum Shotgun Performance (OSP) Shooting School

PIKESVILLE, Md. – July 20, 2009 – Shotgun Life announced today the new Gil & Vicki Ash OSP store for their instructional books, DVDs and other products and services designed to help shotgun owners improve their game.

The new OSP store on Shotgun Life is the first online retail venture outside of Gil &
Vicki’s own domain. The venture underscores the common commitment by OSP and Shotgun Life to make the shotgun sports more enjoyable and rewarding for shooters of all experience levels.

In conjunction with its new OSP store, Shotgun Life launched its free “Shotgun Life’s OSP 3-Minute Coach.” Subscribers will receive shooting tips via email Monday through Friday that are excerpted from Gil & Vicki’s many books and DVDs. Shooters can sign up now at http://www.shotgunlife.com.

The Shotgun Life OSP store is located at

http://www.ospschool.com/products_programsshotgunlife.html.

“Shotgun Life helps shooters steer clear of the conflicting instructional advice that’s dished up in the all those online forums,” said Gil. “We saw Shotgun Life as an extension of our philosophy, and that’s to get new shooters started on the right foot and help experienced shooters figure out those little tics and quirks that drive them crazy.”

“As the first online magazine devoted to wing and clays shooting, Shotgun Life is in a great position to help Gil & Vicki reach as many shotgun owners as possible,” said Irwin Greenstein, Publisher of Shotgun Life. “Shotgun Life is free, timely and women-friendly – breaking down the barriers that have held back so many shooters and advertisers frustrated with the limitations of the six-times-per-year publishing cycle that still persists as the industry model.”

Through OSP, Gil & Vicki provide a complete instructional package. No other instructors in the world have the depth of products, knowledge and experience for successfully teaching clays and wing shooting. Each year, Gil & Vicki add new products and services so that OSP continues to meet the ever-growing needs of the shotgun sports community.

The Shotgun Life OSP store will feature Gil & Vicki’s best-selling books and DVDs.

The books include:

  • If It Ain’t Broke, Fix It!
  • Sporting Clays Consistency: You Gotta Be Out of Your Mind!
  • The Coaching Hour Chronicles series

DVDs include:

  • 14 Tips to Better Shotgunning
  • How to Practice & Understanding the Move
  • Strategy & How to Play the Game
  • Perfecting Your Gun Mount
  • The Three Routines in Sporting Clays
  • Choke Selection Made Simple

Visit www.ospschool.com to learn more.

Shotgun Life

Shotgun Life is the first online magazine devoted to the best in wing and clays shooting. For more information about Shotgun Life visit http://www.shotgunlife.com.

Media Contacts:

For Shotgun Life:
Bernard + Associates
Ryan Holmes
(775) 323-6828

ryan@bernardandassociates.com

For OSP:
Media Direct
Kim Cahalan
(309) 944.5341

kim@mediadirectcreative.com

VERONA

Sunday, July 12, 2009
Written by Irwin Greenstein
Categories: Press Releases
Tags: fowl, legacy, semi, shotguns, show, sports, verona
Verona

Hunters! Clay Target Shooters! All sportsmen who love shotguns! Now, for a limitedtime, Legacy Sports International is offering the Verona 401 semi-auto shotgun with a$100.00 rebate directly – and instantly –from Davidson’s Gallery of Guns. This means nomailing a rebate coupon to a manufacturer and waiting weeks to get your money back!

And there’s more! Each consumer ordering a Verona 401 during the Special period willbe entered into a drawing to win a waterfowl hunting trip in January 2010 with membersof Team Maniac from the Fowl Life television show.

Verona shotguns are being reintroduced to the shooting marketplace this year by LegacySports International. Many consumers and dealers alike will remember the Verona for it’sgreat line of Over/Unders brought in by PMC. Legacy Sports is not only bringing backthese guns, but they are significantly expanding the line.

In addition to the popular over/under lineup, Legacy Sports is also bringing in a family of Side by Sides, an Over/Under combo with a two barrel upland bird barrel set, and the 401line of inertia driven semi-automatics that have been field tested and endorsed by the castof the new television show, The Fowl Life. The Fowl Life airs on The SportsmanChannel, Pursuit Channel, ICTV and in Canada, Wild TV. Verona 401 semi-autos arefeatured on this show in all duck and goose hunting segments.

Shotgun Life, the first online magazine dedicated to the best in wing and clays shooting,also featured an in-depth story about the new Veronas. You can see the story at www.shotgunlife.com.

All Veronas are Italian-made and are premium quality shotguns. The new inertia driven401 semi-autos are a product of F.lli Pietta, well known for their quality reproductionguns of the Old West. The 501 and 702 Series of Over/Unders are again beingmanufactured by F.A.I.R. while the 662 Side by Side series and the two barrel O/Ucombo are made by Fausti. All are available through Davidson’s Gallery of Guns, or adealer near you.

Further information about these shotguns – and this offer – can be seen in SportingClassics magazine, On Target magazine and on www.shotgunlife.com as well as on www.thefowllife.com and www.legacysports.com.

For more details, contact Legacy Sports International at 775-828-0555 or e-mail sales@legacysports.com.

SHOTGUN LIFE IS FIRST PUBLISHER TO COUPLE PREMIUM ONLINE MAGAZINE WITH AUTHORITATIVE FORUMS FOR GREATEST ADVERTISER EXPOSURE

Tuesday, June 16, 2009
Written by Irwin Greenstein
Categories: Press Releases
Tags: association, clays, forums, national, shooting, shotgun, sporting

Media Contact:
Ryan Holmes
Bernard + Associates
775-323-6828

ryan@bernardandassociates.com

 

SHOTGUN LIFE IS FIRST PUBLISHER TO COUPLE PREMIUM ONLINE MAGAZINE WITH AUTHORITATIVE FORUMS FOR GREATEST ADVERTISER EXPOSURE

Shotgun Life Donates Forums to the National Skeet Shooting Association and

National Sporting Clays Association

PIKESVILLE, Md. – June 16, 2009 – Shotgun Life (www.shotgunlife.com) expanded its online franchise with new, authoritative forums – giving advertisers the most powerful integrated program for reaching customers and prospects on the Internet.

The Shotgun Life forums are intended to satisfy the unmet needs of both shotgun owners seeking accurate information and industry participants looking for a quality venue to establish productive relationships directly with shotgun owners.

The forums are fully integrated into the Shotgun Life format, giving forum members a seamless transition to the online magazine, which covers the best in wing and clays shooting.

“All too often people in our industry believe that the Internet is exclusively about banner-ad clicks,” said Irwin Greenstein, publisher of Shotgun Life. “While that’s certainly an important part of the equation, where the Internet really shines is in establishing a two-way conversation with the shooting community – to prove that you are a trustworthy authority whose brand name merits serious consideration.”

The Shotgun Life forums are located at http://www.shotgunlife.com/forum and are available immediately. The forums can also be located by going to http://www.shotgunlife.com and clicking the Forum tab.

In addition to launching its new forums, Shotgun Life has recognized the enormous strides that the National Skeet Shooting Association (NSSA) and National Sporting Clays Association (NSCA) have made to the shotgun community by donating the software, hardware and administration necessary for these organizations to start and maintain their own forums for members.

“We appreciate the generosity of the Shotgun Life organization,” said Don Snyder, Executive Director of the NSSA-NSCA. “By working closely with Shotgun Life, we can help establish an online community for reliable and unbiased information about skeet, sporting clays and good sportsmanship among our members.”

The Shotgun Life forums include:

  • Shotguns – A general discussion
  • Vintage Shotguns – American, British and European
  • Clays Shooting
  • Upland Shooting
  • Ducking Shooting
  • Goose Shooting
  • Turkey Hunting
  • Gun Dogs
  • Conservation and Habitat
  • Women in the Shotgun Sports
  • Travel
  • Sporting Art
  • Politics

Advertisers interested in gaining a presence on the Shotgun Life forums should contact:

Jeff Thruston
Bernard + Associates
775-323-6828
jeff@bernard@associates.com

NEW ONLINE FORUM ENGAGES MEMBERS OF THE NSSA/NSCA IN GLOBAL CONVERSATION ABOUT SKEET, SPORTING CLAYS AND

Monday, June 15, 2009
Written by Irwin Greenstein
Categories: Press Releases
Tags: association, clays, forums, members, nssa/nsca, shooting, shotgun, skeet, sporting

Media Contact: Sherry Kerr
Outdoor Media Resources
Phone number: 256-831-7877
Email address: SherryOMR@cs.com

NEW ONLINE FORUM ENGAGES MEMBERS OF THE NSSA/NSCA IN GLOBAL CONVERSATION ABOUT SKEET, SPORTING CLAYS AND GOOD SPORTSMANSHIP

 

After More Than Two Years Offline, the NSSA/NSCA Continue Their Forums as Part of a Cooperative Agreement with Shotgun Life

SAN ANTONIO, Tex. – June 16, 2009 – The joint organization of the National Skeet Shooting Association-National Sporting Clays Association (NSSA/NSCA) announced today new online forums for members with the goal of sharing accurate and unbiased information about their sports while stimulating camaraderie worldwide.

The new NSSA/NSCA forums arose from an agreement between the NSSA/NSCA and Shotgun Life (www.shotgunlife.com), the first online magazine dedicated to the best in wing and clays shooting. Under the arrangement, Shotgun Life has donated all the software, hardware and technical support to resume the organizations’ forums, which have been dormant for over two years, as part of the 10 shotgun forums launched today by the online magazine.

The forums are available by visiting www.shotgunlife.com and clicking on the Forum tab at the top of the page. NSSA/NSCA members should see specific instructions distributed by the organizations for registering in the Forums.

“With the next generation of shooters becoming much more active in skeet and sporting clays tournaments, it was time to once again bring a meaningful exchange of information to our members around the world,” said Don Snyder, Executive Director of the NSSA/NSCA. “Shotgun Life came to us with a generous proposal that helped us accelerate our goals of using the Internet to help unite our members in an online global community.”

“It’s an honor to be underwriting the NSSA/NSCA forums,” said Irwin Greenstein, Publisher of Shotgun Life. “As a free, online magazine our intent is to break down the barriers of entry to participating in the shotgun sports. Our support of the NSSA/NSCA forums is in complete alignment with the goals of these two tremendous organizations that have enriched the lives of so many shotgun owners.”

Members of the NSSA/NSCA will be able to access the forums at URL after they receive login information for their respective organizations. They can start participating in the forums immediately.

The National Skeet Shooting Association

Founded in 1928 and headquartered in San Antonio, Texas, the National Skeet Shooting Association is a not-for-profit organization owned and operated by its members. With nearly 17,000 members, it is the largest organization in the world dedicated solely to the sport of skeet shooting and sporting clays shooting. Membership is represented by a Board of Directors and an Executive Committee which employs an Executive Director to manage NSSA/NSCA affairs.

The NSSA is dedicated to the development of the sport at all levels of participation and vows to create an atmosphere of healthy competition and meaningful fellowship within its membership. Shooters who want to compete can enter fun shoots and skeet shooting tournaments. The NSSA also offers the hunter a recreational target shooting sport that will strengthen hunting and gun safety skills and extend “hunting” seasons.

You can access the NSSA’s web site at www.mynssa.com.

The National Sporting Clays Association

Founded in March of 1989 by the National Skeet Shooting Association headquartered in San Antonio, Texas, the National Sporting Clays Association is a not-for-profit organization owned and operated by its members. With more than 20,000 members, NSCA is America’s official premier sporting clays association. Membership is represented by an Executive Council which employs a Director to manage NSCA affairs. An Advisory Council and State Delegates provide members with an additional source of input.

The NSCA is dedicated to the development of the sport at all levels of participation and vows to create an atmosphere of healthy competition and meaningful fellowship within its membership. Shooters who wish to compete can enter sporting clays tournaments and be competitive immediately. The NSCA also offers the hunter a recreational target shooting sport that will strengthen hunting and gun safety skills and extend “hunting” seasons.

You can access the NSCA’s web site at www.mynsca.com.

Shotgun Life

Launched in January 2009, Shotgun Life is the first online magazine dedicated to the best in wing and clays shooting. In addition to covering all the major clays sports and waterfowl and upland shooting, Shotgun Life showcases the finest shotguns in the world, women shooters and features extensive background information about the equipment and sports to help encourage new shooters to participate. Shotgun Life is available free of charge. Shotgun Life also distributes a free weekly e-letter with clays shooting tips from some of the best instructors in the world.

You can access Shotgun Life at www.shotgunlife.com.

SHOTGUN LIFE INTRODUCES THE IN-THE-ROOM LIVE CONNEXION FOR FIREARMS AUCTIONS

Monday, March 09, 2009
Written by Irwin Greenstein
Categories: Press Releases
Tags: auction, auctions, bidders, connexion, room, shotgun

Media Contact:
Bernard + Associates
Ryan Holmes
(775) 323-6828
ryan@bernardandassociates.com



SHOTGUN LIFE INTRODUCES THE
“IN-THE-ROOM LIVE CONNEXION”© FOR FIREARMS AUCTIONS

Bidders Worldwide Can Now Participate Live in Auction-Room
Proceedings via the Internet

  • Real-time audio and video
  • Instant messaging
  • Multimedia catalogs
  • Secure transactions
  • No software downloads
  • Demonstrations are available

March 10, 2009 – Pikesville, Maryland – Shotgun Life, the first online magazine dedicated to the best in wing and clays shooting, has expanded its Internet presence into live firearms auctions.

The new Shotgun Life “In-the-Room Live Connexion”© is a service available to auction houses as a means of expanding their reach to bidders everywhere in the world who have a high-speed Internet connection.

The Shotgun Life “In-the-Room Live Connexion” lets bidders use the Internet to participate live in the auction-room action through the integration of streaming audio and video plus Instant Messaging. An encrypted, secure console allows the auction administrator to monitor the proceedings as they happen to ensure precise bidding.

Auctioneers need only a broadband connection and video cameras to get up and running quickly. The Shotgun Life “In-the-Room Live Connexion” does not require software downloads, long-term contracts or expensive computer devices. The service is available on an ad-hoc basis for individual auctions.

The system also collects and stores a record of all bids and transactions. This helps automatically compile an archive for historical pricing or dispute resolution.

In addition, The Shotgun Life “In-the-Room Live Connexion” collects contact information for all bidders, expediting all future marketing endeavors.

The Shotgun Life “In-the-Room Live Connexion” is a subscription-based service available on an ad-hoc basis – eliminating any software purchases. The only hardware requirements are consumer-quality video cameras, microphones and one or more PCs. A broadband Internet connection is necessary.

Benefits

The benefit to auction houses is a vast increase in the number of bidders at a negligible cost to all participants. Bidders can now log into a live auction and reap all the advantages of a front-row seat from their office, home or airport lounge – virtually anywhere they have an Internet connection.

That’s because the Shotgun Life “In-the-Room Live Connexion” has been designed from the ground-up specifically for live auctions.

It is not an e-Bay style system where individual bids are submitted in time-delay mode to meet a pre-scheduled deadline. By comparison The Shotgun Life “In-the-Room Live Connexion” is live and in-the-moment – providing a level playing field for bidders who choose to take part remotely.

The system provides lively interaction. Instant Messaging can be exchanged between participants in a group and the administrator. Although the Instant Messaging is only viewable between members of a particular online conversation, the administrator can monitor all the Instant Messaging exchanges.

When the gavel comes down, the Shotgun Life “In-the-Room Live Connexion” includes secure links to all major credit cards, so that the winning bidder’s account can be immediately charged.

The Shotgun Life “In-the-Room Live Connexion” is the most cost-effective and secure way for auction houses to increase the number of bidders and sell more fine guns at higher prices.

Features

The follow is a list of standard features in The Shotgun Life “In-the-Room Live Connexion”:

  • Automatic incremental bidding in any amount
  • Multiple administrative consoles
  • Streaming video of the auction room for bidders
  • Banner advertising
  • Ability to view the catalog prior to auctions
  • All bidders can see other bids in the live auction
  • A privacy wall prohibits bidders from seeing the confidential and personal information of other bidders
  • All terms of the auction can be set by the administrator
  • The bidder can participate in any number of simultaneous auctions from a single computer – using a single payment method

To arrange a demonstration or to have your questions answered please contact:

Irwin Greenstein
SGL Media
PO Box 5790
Pikesville, Maryland 21208 USA
Office phone: 410-484-2038
Email: igreenstein@shotgunlife.com

Shotgun Life is the first online magazine devoted to the best in wing and clays shooting. For more information about Shotgun Life visit www.shotgunlife.com.

Shotgun Life “In-the-Room Live Connexion” © 2009 SGL Media
“In-the-Room Live Connexion” © 2009 SGL Media

SHOTGUN LIFE BREAKS NEW GROUND AS THE FIRST ONLINE MAGAZINE DEVOTED TO THE BEST IN WING AND CLAYS SHOOTING

Thursday, January 15, 2009
Written by Irwin Greenstein
Categories: Press Releases
Tags: advertising, associates, bernard, letter, marketing, online, shotgun
Press Release

SHOTGUN LIFE BREAKS NEW GROUND AS THE FIRST ONLINE MAGAZINE DEVOTED TO THE BEST IN WING AND CLAYS SHOOTING

For the First Time, the Shotgun Industry Can Combine Quality Editorial With Digital Advertising Aimed at Affluent Shooters

Pikesville, Maryland, January 15, 2009 — Shotgun Life (www.shotgunlife.com) opened the door to a new, digital era in the “Best Gun” category as the first online magazine devoted to wing and clays shooting.

In addition to the digital format, Shotgun Life breaks new ground as the only publication with comprehensive, quality editorial of both wing and clays shooting, and a section devoted to the rapidly expanding audience of women who participate in the shotgun sports.

By being online, Shotgun Life lets advertisers, for the first time, adopt a complete “cradle-to-grave” strategy that begins by reaching a new generation of Internet-savvy professionals and retain their loyalty through a lifetime of upgrades to higher quality shotguns, accessories and shooting venues. At the same time, Shotgun Life appeals to the established audience of affluent shooters who use the Internet in their daily lives.

Moreover, Shotgun Life lets advertisers reach readers in places that were previously off limits, such as the workplace.

In addition to the free online magazine, Shotgun Life publishes a free weekly e-letter whose mission is to help shooters improve their skills with tips from world-class instructors. In less than four months, the Shotgun Life e-letter has garnered nearly 700 subscribers who signed up for it. As another new marketing tool, the Shotgun Life e-letter is the first online, direct-response vehicle for the shotgun industry.

“We have been beta-testing Shotgun Life since the middle of September 2008, and now it is clear that the industry recognizes that the need for a robust online venue is long overdue,” said Publisher, Irwin Greenstein.

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