The all-new Renegauge from Savage proves that you don’t have to answer to anything but your instincts. You don’t half-step into anything. Neither does Savage Arms. We went all-in creating the next generation, American-Made semi-auto built to take everything your world of hunting can throw at it and perform–without fail and without compromise.
Two-time Olympic men’s skeet gold medalist Vincent Hancock claimed a silver medal at the ISSF World Cup in Al Ain, UAE. Competing on the women’s side, Caitlin Connor, representing the USA, set a world record and wins a gold in a unique event at the ISSF, the mixed team event.
January 7, 2014 — Spring Hill, Florida — Shotgun Life, the first online magazine dedicated to the best in wing and clays shooting, marked its four-year anniversary with a total of 3.049 million visits and 9.449 million page views from affluent enthusiasts worldwide. Shotgun Life is on the Internet at www.shotgunlife.com.
Shotgun Life launched on January 15, 2009 and that year attracted 167,671 visits and 775,376 page views based on internal server measurements. By December 2013, Shotgun Life had soared to 686,758 visits and 1,869,683 page views — for a 309.5% rise in visits and 141% increase in page views for the free, advertiser-supported, premium online magazine.
In addition, Shotgun Life started publishing opt-in e-letters in December 2010. Total e-letter visits and page views reached 614,730 readers — giving advertisers extra exposure at no cost.
Over its four-year track record, combined visits and page views for Shotgun Life online magazine and e-letters are 3.049 million visits and 9.449 million page views.
“A top-notch team of technology experts and highly respected writers contribute to our success,” said Irwin Greenstein, Publisher of Shotgun Life. “Shotgun Life is clearly the best value in the industry for advertisers.”
Shotgun Life supports editorial and advertisers with extensive viral outreach on Facebook, Google+, LinkedIn, Twitter and pertinent forums. Shotgun Life also syndicates select editorial to several high-volume sites that dramatically increases exposure.
Nearly 80% of readers reach Shotgun Life through search engines. Enthusiasts typically are looking for solutions or researching products, which can readily generate click-through purchases for advertisers. Since stories remain published for years and benefit from Shotgun Life’s search-engine technology, Shotgun Life content remains relevant far longer than the 60-day shelf life of standard industry magazines.
In March 2012, the Pew Research Center released its “Baby Boomers and Digital Technology” report. Most responders identified themselves as Internet users (80% ages 47 – 56). Smartphone usage ranged from 20% to 35% while use of social networking sites ranged from 20% – 42%. As an online magazine, Shotgun Life taps directly into this lucrative demographic.
For advertising contact Irwin Greenstein at 352-293-4968 or igreenstein@shotgunlife.com.
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Pikesville, Maryland — April 2, 2013 — Shotgun Life, the first online magazine dedicated to the best in wing and clays shooting, announced a sweepstakes that makes wingshooting enthusiasts eligible to win a dove hunt for two in Cordoba Argentina at an elegant David Denies’ lodge.
Shot Show contact: Irwin Greenstein (443) 799-5974.
Shotgun Life Marks One-Year Anniversary With New Advertisers: Blaser, Fausti, Ithaca, KRIEGHOFF AND ZOLI
As Industry’s First Online Magazine, Shotgun Life Helps Advertisers Cut Through Internet Clutter With Effective Search Engine Optimization
Pikesville, MD – Jan. 18, 2010 – Shotgun Life (www.shotgunlife.com), the first online magazine dedicated to the best in wing and clays shooting, marks its one-year anniversary with five major shotgun manufacturers becoming new advertisers.
In the past 30 days alone, Shotgun Life signed on Blaser USA, Fausti USA, Ithaca Gun Company, Krieghoff International and Antonio Zoli North America.
These makers of fine shotguns join Shotgun Life’s original charter advertisers including Classic Upland Supply, Electronic Shooters Protection, Griffin & Howe, Ivory Beads, Kick-EEZ and Randolph Engineering.
“Makers of fine shotguns and their customers have for so many years enjoyed the rare luxury of being served by several upscale magazines,” said Irwin Greenstein, Publisher of Shotgun Life. “Even so, we have clearly proven that the marketplace has been starving for quality editorial and glossy aesthetics in a dynamic, online publication.”
The Shotgun Life technology platform is designed from the ground up for search engine optimization. With more clay and wingshooters relying on the Internet for product information, Shotgun Life’s stories often appear high in the search results, helping enthusiasts cut through the typical gun-for-sale clutter that proliferates on the Internet.
In addition to the online magazine, Shotgun Life publishes two free e-letters whose mission is to educate clays shooters. The Shotgun Life OSP 3-Minute Coach is distributed every weekday with shooting tips from Gil & Vicki Ash, owners of the renown OSP Shooting School. The e-letter is used for direct marketing to sell OSP’s full line of instructional products and services.
Every Wednesday, the Shotgun Life E-Letter features tutorials from world-class clays instructors such as Jack Bart, Phil Kiner, George Lehr, Anthony Matarese, Gary Phillips, Joe Rankin, Jim Sarkauskas, Bob Uknalis, John Woolley and others.
When it comes to quality editorial, Shotgun Life has attracted some of the best writers. Among them are Chris Batha, Al Hague, Jennifer L.S. Pearsall, Michael Sabbeth, Jerry Sinkovec and Nick Sisley.
“Shotgun Life’s total coverage of upscale, recreational sporting clays has exceeded all the print magazines combined,” Greenstein said. “We are the only publication, whether it’s print or digital, to provide extensive coverage of both wingshooting and sporting clays – providing an integrated advertising and marketing venue for the industry.”
Shotgun Life also operates a forum that hosts organizations such as the NSSA, NSCA and the U.S. Sportsmen’s Alliance.
Media Contact:
Ryan Holmes
Bernard + Associates
(775) 323-6828
ryan@bernardandassociates.com
For advertising opportunities, please contact Bernard + Associates, Jeff Thruston,
(775) 323-6828 or at jeff@bernardandassociates.com
For more information about Shotgun Life, please visit www.shotgunlife.com.
Sign-up at Shotgun Life to Receive Daily Shooting Tips From the Library of Gil & Vicki’s Optimum Shotgun Performance (OSP) Shooting School
PIKESVILLE, Md. – July 20, 2009 – Shotgun Life announced today the new Gil & Vicki Ash OSP store for their instructional books, DVDs and other products and services designed to help shotgun owners improve their game.
The new OSP store on Shotgun Life is the first online retail venture outside of Gil &
Vicki’s own domain. The venture underscores the common commitment by OSP and Shotgun Life to make the shotgun sports more enjoyable and rewarding for shooters of all experience levels.
In conjunction with its new OSP store, Shotgun Life launched its free “Shotgun Life’s OSP 3-Minute Coach.” Subscribers will receive shooting tips via email Monday through Friday that are excerpted from Gil & Vicki’s many books and DVDs. Shooters can sign up now at http://www.shotgunlife.com.
The Shotgun Life OSP store is located at
http://www.ospschool.com/products_programsshotgunlife.html.
“Shotgun Life helps shooters steer clear of the conflicting instructional advice that’s dished up in the all those online forums,” said Gil. “We saw Shotgun Life as an extension of our philosophy, and that’s to get new shooters started on the right foot and help experienced shooters figure out those little tics and quirks that drive them crazy.”
“As the first online magazine devoted to wing and clays shooting, Shotgun Life is in a great position to help Gil & Vicki reach as many shotgun owners as possible,” said Irwin Greenstein, Publisher of Shotgun Life. “Shotgun Life is free, timely and women-friendly – breaking down the barriers that have held back so many shooters and advertisers frustrated with the limitations of the six-times-per-year publishing cycle that still persists as the industry model.”
Through OSP, Gil & Vicki provide a complete instructional package. No other instructors in the world have the depth of products, knowledge and experience for successfully teaching clays and wing shooting. Each year, Gil & Vicki add new products and services so that OSP continues to meet the ever-growing needs of the shotgun sports community.
The Shotgun Life OSP store will feature Gil & Vicki’s best-selling books and DVDs.
The books include:
DVDs include:
Visit www.ospschool.com to learn more.
Shotgun Life
Shotgun Life is the first online magazine devoted to the best in wing and clays shooting. For more information about Shotgun Life visit http://www.shotgunlife.com.
Media Contacts:
| For Shotgun Life: Bernard + Associates Ryan Holmes (775) 323-6828 | For OSP: Media Direct Kim Cahalan (309) 944.5341 |
Hunters! Clay Target Shooters! All sportsmen who love shotguns! Now, for a limitedtime, Legacy Sports International is offering the Verona 401 semi-auto shotgun with a$100.00 rebate directly – and instantly –from Davidson’s Gallery of Guns. This means nomailing a rebate coupon to a manufacturer and waiting weeks to get your money back!
And there’s more! Each consumer ordering a Verona 401 during the Special period willbe entered into a drawing to win a waterfowl hunting trip in January 2010 with membersof Team Maniac from the Fowl Life television show.
Verona shotguns are being reintroduced to the shooting marketplace this year by LegacySports International. Many consumers and dealers alike will remember the Verona for it’sgreat line of Over/Unders brought in by PMC. Legacy Sports is not only bringing backthese guns, but they are significantly expanding the line.
In addition to the popular over/under lineup, Legacy Sports is also bringing in a family of Side by Sides, an Over/Under combo with a two barrel upland bird barrel set, and the 401line of inertia driven semi-automatics that have been field tested and endorsed by the castof the new television show, The Fowl Life. The Fowl Life airs on The SportsmanChannel, Pursuit Channel, ICTV and in Canada, Wild TV. Verona 401 semi-autos arefeatured on this show in all duck and goose hunting segments.
Shotgun Life, the first online magazine dedicated to the best in wing and clays shooting,also featured an in-depth story about the new Veronas. You can see the story at www.shotgunlife.com.
All Veronas are Italian-made and are premium quality shotguns. The new inertia driven401 semi-autos are a product of F.lli Pietta, well known for their quality reproductionguns of the Old West. The 501 and 702 Series of Over/Unders are again beingmanufactured by F.A.I.R. while the 662 Side by Side series and the two barrel O/Ucombo are made by Fausti. All are available through Davidson’s Gallery of Guns, or adealer near you.
Further information about these shotguns – and this offer – can be seen in SportingClassics magazine, On Target magazine and on www.shotgunlife.com as well as on www.thefowllife.com and www.legacysports.com.
For more details, contact Legacy Sports International at 775-828-0555 or e-mail sales@legacysports.com.
Media Contact:
Ryan Holmes
Bernard + Associates
775-323-6828
SHOTGUN LIFE IS FIRST PUBLISHER TO COUPLE PREMIUM ONLINE MAGAZINE WITH AUTHORITATIVE FORUMS FOR GREATEST ADVERTISER EXPOSURE
Shotgun Life Donates Forums to the National Skeet Shooting Association and
National Sporting Clays Association
PIKESVILLE, Md. – June 16, 2009 – Shotgun Life (www.shotgunlife.com) expanded its online franchise with new, authoritative forums – giving advertisers the most powerful integrated program for reaching customers and prospects on the Internet.
The Shotgun Life forums are intended to satisfy the unmet needs of both shotgun owners seeking accurate information and industry participants looking for a quality venue to establish productive relationships directly with shotgun owners.
The forums are fully integrated into the Shotgun Life format, giving forum members a seamless transition to the online magazine, which covers the best in wing and clays shooting.
“All too often people in our industry believe that the Internet is exclusively about banner-ad clicks,” said Irwin Greenstein, publisher of Shotgun Life. “While that’s certainly an important part of the equation, where the Internet really shines is in establishing a two-way conversation with the shooting community – to prove that you are a trustworthy authority whose brand name merits serious consideration.”
The Shotgun Life forums are located at http://www.shotgunlife.com/forum and are available immediately. The forums can also be located by going to http://www.shotgunlife.com and clicking the Forum tab.
In addition to launching its new forums, Shotgun Life has recognized the enormous strides that the National Skeet Shooting Association (NSSA) and National Sporting Clays Association (NSCA) have made to the shotgun community by donating the software, hardware and administration necessary for these organizations to start and maintain their own forums for members.
“We appreciate the generosity of the Shotgun Life organization,” said Don Snyder, Executive Director of the NSSA-NSCA. “By working closely with Shotgun Life, we can help establish an online community for reliable and unbiased information about skeet, sporting clays and good sportsmanship among our members.”
The Shotgun Life forums include:
Advertisers interested in gaining a presence on the Shotgun Life forums should contact:
Jeff Thruston
Bernard + Associates
775-323-6828
jeff@bernard@associates.com
Media Contact: Sherry Kerr
Outdoor Media Resources
Phone number: 256-831-7877
Email address: SherryOMR@cs.com
After More Than Two Years Offline, the NSSA/NSCA Continue Their Forums as Part of a Cooperative Agreement with Shotgun Life
SAN ANTONIO, Tex. – June 16, 2009 – The joint organization of the National Skeet Shooting Association-National Sporting Clays Association (NSSA/NSCA) announced today new online forums for members with the goal of sharing accurate and unbiased information about their sports while stimulating camaraderie worldwide.
The new NSSA/NSCA forums arose from an agreement between the NSSA/NSCA and Shotgun Life (www.shotgunlife.com), the first online magazine dedicated to the best in wing and clays shooting. Under the arrangement, Shotgun Life has donated all the software, hardware and technical support to resume the organizations’ forums, which have been dormant for over two years, as part of the 10 shotgun forums launched today by the online magazine.
The forums are available by visiting www.shotgunlife.com and clicking on the Forum tab at the top of the page. NSSA/NSCA members should see specific instructions distributed by the organizations for registering in the Forums.
“With the next generation of shooters becoming much more active in skeet and sporting clays tournaments, it was time to once again bring a meaningful exchange of information to our members around the world,” said
“It’s an honor to be underwriting the NSSA/NSCA forums,” said Irwin Greenstein, Publisher of Shotgun Life. “As a free, online magazine our intent is to break down the barriers of entry to participating in the shotgun sports. Our support of the NSSA/NSCA forums is in complete alignment with the goals of these two tremendous organizations that have enriched the lives of so many shotgun owners.”
Members of the NSSA/NSCA will be able to access the forums at URL after they receive login information for their respective organizations. They can start participating in the forums immediately.
The National Skeet Shooting Association
Founded in 1928 and headquartered in
The NSSA is dedicated to the development of the sport at all levels of participation and vows to create an atmosphere of healthy competition and meaningful fellowship within its membership. Shooters who want to compete can enter fun shoots and skeet shooting tournaments. The NSSA also offers the hunter a recreational target shooting sport that will strengthen hunting and gun safety skills and extend “hunting” seasons.
You can access the NSSA’s web site at www.mynssa.com.
The National Sporting Clays Association
Founded in March of 1989 by the National Skeet Shooting Association headquartered in
The NSCA is dedicated to the development of the sport at all levels of participation and vows to create an atmosphere of healthy competition and meaningful fellowship within its membership. Shooters who wish to compete can enter sporting clays tournaments and be competitive immediately. The NSCA also offers the hunter a recreational target shooting sport that will strengthen hunting and gun safety skills and extend “hunting” seasons.
You can access the NSCA’s web site at www.mynsca.com.
Shotgun Life
Launched in January 2009, Shotgun Life is the first online magazine dedicated to the best in wing and clays shooting. In addition to covering all the major clays sports and waterfowl and upland shooting, Shotgun Life showcases the finest shotguns in the world, women shooters and features extensive background information about the equipment and sports to help encourage new shooters to participate. Shotgun Life is available free of charge. Shotgun Life also distributes a free weekly e-letter with clays shooting tips from some of the best instructors in the world.
You can access Shotgun Life at www.shotgunlife.com.
Join an elite group of readers who receive their FREE e-letter every week from Shotgun Life. These readers gain a competitive advantage from the valuable advice delivered directly to their inbox. You'll discover ways to improve your shooting, learn about the best new products and how to easily maintain your shotgun so it's always reliable. If you strive to be a better shooter, then our FREE e-letters are for you.
Shotgun Life is the first online magazine devoted to the great people who participate in the shotgun sports.
Our goal is to provide you with the best coverage in wing and clays shooting. That includes places to shoot, ways to improve your shooting and the latest new products. Everything you need to know about the shotgun sports is a mouse-click away.
Irwin Greenstein
Publisher
Shotgun Life
PO Box 6423
Thomasville, GA 31758
Phone: 229-236-1632
