Even though the Krieghoff Essencia took the Silver Award at the 2003 “Gold Medal Concourse d’Elegance of Fine Guns” and won the Shooting Sportsman Award for a contemporary, custom-fitted gun that best typifies the upland hunting ideal, our Peer Review group approached the Krieghoff Essencia with a measure of skepticism.
Everyone seemed to be wondering the same thing…
I was a very unlikely prospect, but Gary Jackson knew better.
The past President of Blackwater Worldwide and ex-Navy SEAL took one look at me and saw my inner commando. It speaks highly of his perceptive powers, because at the time my legs were ready to completely give out from under me, which is how we met in the first place.
We’ve witnessed the revival of shotgun legends in recent years, but based on our field tests of the three new Veronas, none have combined the affordability, reliability and performance as these Italian workhorses.
The resurgence of cherished shotgun brands has been most active in the over $10,000 market.
In 1999 we saw a return of the glorious Holloway & Naughton marque, which brought the British legend that was started in the early 1890s back into circulation for some $90,000 in a bare-bones, in-the-white canvas of shotgun artisanship.
The stunning Victorian-era English Boswell was resurrected by writer, instructor and impresario, Chris Batha, with prices that begin in the neighborhood of $45,000.
And you could buy a reproduction of the legendary A.H. Fox shotgun with its entry-level price of $15,500. Or the same company, Connecticut Shotgun, will sell you a reproduction of another side-by-side great, the Winchester Model 21, also starting at $15,500.
When it comes to shotgun revivals you can’t escape the feeling that this is a club for trust-fund babies.
But Legacy Sports International has chosen a different path when it came to reintroducing the Verona pedigree to the American shotgun scene. The new Veronas now favor hunters and clays shooters who hanker after an Italian icon with a Main Street price tag.
Verona’s new over/under and side-by-sides embody the classical look-and-feel that have served generations of independent shotgun owners. The new Verona semi-automatics, meanwhile, pose a direct challenge to the inertia-driven shotguns from the other Italians, Benelli and Franchi
In short, the many qualities that made the first Veronas a go-to shotgun for thousands of American sportsmen have been inherited by the new Veronas.
The management team at Legacy Sports International jumped at the chance of resurrecting the beloved Italian brand that has quietly become a mainstay to thousands of American sportsmen.
“The original Veronas initially came into this country in the late 1990s and early in 2000,” explained Andy McCormick, the Vice President Marketing and Sales at Legacy Sports. “We discovered that the name was available again and when we trademarked it we decided to take the Verona back to its Italian roots. Everyone seemed to be happy that the Verona brand was coming back into the United States.”
Like their older siblings, the new Veronas are dependable shotguns for real people. They are fully capable of putting meat on the table year after year. This fine hunting tradition is in keeping with both the original Veronas and the folks at Legacy Sports who are serious hunters.
The new Verona over/unders come from the original factory in Italy operated by Fabbrica Armi Isidoro Rizzini, or F.A.I.R. as it’s known, in the Brescia region of Italy. Brescia is the cradle of the centuries-old, Italian gun industry.
Brescia is home to celebrated gunmakers such as Beretta, Perazzi, Fabbri, Fratelli Piottti, Rizzini and Abbiatico & Salvinelli.
It is here, in this exquisite valley, that F.A.I.R. got its start in 1971. F.A.I.R. now operates a 43,000-square-foot, state-of-the-art operation that houses everything from its own R&D group to CAD-CAM simulations to software-driven lathes that meet space-age tolerances.
The finishing can often end up in the skilled hands of a craftsman descended from the Medieval arms makers of the region.
Legacy Sports turned to another pillar of Brescia for the new semi-automatics. These guns are made by F. Lli Pietta. The company touts its expertise in making historical weapons such as Western-style revolvers, muzzleloaders and period rifles. It had an existing relationship with Legacy Sports, which clearly proved Pietta had the chops to make a modern semi-automatic with old-world TLC.
Legacy Sports turned to Fausti Stefano for its new side-by-side. The Brescia manufacturer has been in business since 1948 and sells shotguns all over the world. Its ultra-modern plant allows the company to produce quality shotguns at affordable prices with hand finishing by local artisans.
Although the Veronas are brand new shotguns, Legacy Sports has found a way to successfully mine a vein of expertise that stretches back hundreds of years.
In the spirit of continuity, Legacy Sports recruited Verona’s original gunsmith. As luck would have it, he had recently moved to Carson City, Nevada – a stone’s throw from Legacy Sports’ Reno operation.
“He was the Maytag repairman,” McCormick joked. “He did all the warranty work and maybe he’d get a cracked stock once in a while. That was about it.”
Having shot all three of the new Veronas, we can only surmise that not much will change for their gunsmith.
It was too early for bird season, but we did manage to get the guns out for skeet, 5 stand and sporting clays and they all felt rock-solid.
The Verona 401, 405 and 406 Semi-Autos
Verona’s inertia-operated semi-autos are available in 12 and 20 gauge, with either wood or synthetic stocks. The wood models come with 3-inch chambers while the synthetic models are also available with or 3½ inch chambers for 12-gauge only.
The wood versions will be available in three receiver finishes: blued, nickel and grey. We shot one in grey that had the traditional green Verona oval rendered in blue, and it was a handsome combination evocative of one of the most elegant and contemporary looking receivers in the shotgun universe, the Blaser F3.
Features:
¨ Chrome-lined barrel internally choked for steel shot
¨ 12-gauge barrel length of 28 inches; 20-gauge barrel length of 26 inches
¨ Brass sight on standard model; fiber optic on deluxe model
¨ Pivoted head bolt with integral double-charging lever and sleeve
¨ Oil-finished walnut stock and forend with checkering
¨ Black nylon recoil pad
¨ Patented locking forend
¨ 4 + 1 magazine capacity
¨ Length of pull 14¾ inches
The MSRP for the 12 gauge and 20-gauge Verona 401 varies between $1,199 and $1,250 depending on finish.
The Verona 405 is basically the Verona 401 with a black synthetic stock and forend and a blued receiver. The MSRP on the Verona will be forthcoming.
The Verona 406 is the model that handles 12-gauge, 3½ inch magnums. It’s finished with a black synthetic stock and forend and a blued receiver and has an MSRP of $1,199.
The Verona 501 and 702 Series Over/Unders
Named after the original over/under, the new Verona 501 Series field gun is distinguished by its nickel receiver. Standard features include:
¨ Enhanced walnut stocks with Scottish net-type checkering and oil finish
¨ Select fire single trigger
¨ Automatic ejectors
¨ Bottom locking bolt system on double trough
¨ Double sculptured receiver head
¨ Boxlock action
¨ Monobloc barrel construction
¨ 5 flush-mounted chokes (F, IM, M, IC and SK) and a choke key
¨ 28-inch chromed barrels with the X-CONE System (lengthened forcing cones) to reduce felt recoil
¨ Partially vented rib
¨ Fiber-optic front bead
¨ Solid lateral ribs
¨ Steel actions with automatic safety
¨ Ventilated rubber recoil pad
¨ Length of pull 14¾ inches
The Verona 501 Series is available with 28-inch barrels in 12, 20, 28 gauge and .410 models – all with an MSRP of $1,670.
A Verona 501 Series Combo set in 20/28 gauge has an MSRP of $2,599.
There is a higher grade Verona 702 Series, which is the one that we shot (more on that in a moment). It features more embellishment on the receiver, trigger guard and elsewhere on the gun. The Verona 702 Series has an MSRP of $1,780.
A great feature about both these guns is that they can handle 3-inch magnum loads, making them ideal for wingshooters with a flair for over/unders. The 12 gauge weighed in at seven pounds (with the smaller gauges getting progressively lighter), making it a nice compromise between basic heft for the recoil absorption of 3-inch magnums and easy lugability in the field.
The Verona 662 Side-by-Side
The 12-gauge version of Verona’s new 662 side-by-side upland shotgun packs the wallop of 3-inch magnums like its over/under brethren. That means, not only can you take this gun anywhere, but you’ll raise some eyebrows when you make shots that most would think impossible with a side-by-side that shooters assume is maxed out with 2¾ inch loads. In the vernacular of a muscle car, this baby is a sleeper.
Standard features of the Verona 662 side-by-side include:
¨ Boxlock compound-steel action
¨ Single trigger
¨ Color case-hardened receiver with fine laser engraving
¨ Reliable Anson-type forend mechanism
¨ 5 flush-mounted chokes (F, IM, M, IC and SK) and a choke key
¨ 28-inch barrels with concave rib (26-inch barrels on the 28 gauge)
¨ Oil-finished English-style walnut stocks and semi-beavertail forends, both checkered.
¨ Rubber recoil pad
¨ Weight of 6 pounds, 4 ounces
¨ Length of pull 14½ inches
The 12 gauge and 20 gauge models of the Verona 662 share an MSRP of $2,187. The 28-gauge model has an MSRP of $2,800.
Shooting the New Veronas
We had the unique opportunity to evaluate each of the new Veronas for some hard-core shooting. Since there’s not much bird shooting in the middle of June, we instead took the shotguns out for several rounds of sporting clays, 5 stand and skeet.
We’ll get to the individual shotguns in a moment, but uniformly they shared a very solid feel. Nothing wobbled when you closed the over/under and side-by-side. The barrels met the frame with an authoritative thud.
On the semi-automatic, the forend tightened down firmly. The joints between the receiver, spacer and stock were also tight.
Overall, the wood-to-metal finish on the shotguns was very good.
Shooting Impressions of the Verona 401 Semi-Auto
When Verona departed from the gas-operated actions of the previous 401s, Legacy Sports decided to take on the inertia champs, Benelli and Franchi.
We loaded 1? ounce Estate shells into the chamber and once we started shooting our first impression was that the Verona 401 seemed a little quieter than the Benellis. For an inertia-operated shotgun with a conventional wood stock we were also surprised at the low recoil.
The Verona 401 was deadly accurate, the slim receiver giving you a clear runway view along the rib and beyond the fiber-optic sight straight at the target. We found that this played well into intuitive shooting in terms of easily following the target to the desired point of impact.
With a smooth recoil pad and 14¾ inches length of pull, the Verona 401 came up without a hitch.
However, the Verona 401 felt a little nose-heavy to us, but so many shooters prefer that dynamic to maintain their swing we can only chalk it up to our own little subjective quirk.
The scalloped checkering and forend shape contributed to a sold and controlled grip. Likewise, the pistol grip of the stock was the perfect diameter so that our middle finger and thumb could meet as we held the shotgun. It also placed the front joint of our trigger finger comfortably on the trigger. The trigger pull was short and crisp, we figured coming in at around four pounds. Basically, the ergonomics of the Verona 401 were excellent.
Speaking of ergonomics, our favorite feature was the placement of the breech bolt release button. Most semi-autos have it on the right hand side, under the ejection port. The placement of the button on the Verona 401 is on the left side. Initially, this struck us as odd until we discovered that your right forefinger naturally finds it. We liked that a lot.
Shooting Impressions of the Verona 501-702
The gun we received from Legacy Sports was the more decorative 702. It featured 80% coverage of the floral engraving with gold inlaid birds on both sides and the bottom of the receiver. The rounded half-sideplates and floral hinge pins created a classical fascia that complemented the Schnabel forend.
While the walnut was in keeping with a shotgun for this price range, ours had a rich, dark hue with a stratification of tan and chocolate grains. The oil-finished stock and forend were perfectly matched.
The shotgun’s center of gravity felt exactly where your left hand held the forend – directly ahead of the receiver. This was ideal for shooting low gun, since the weight in your left hand facilitated you drawing the gun straight up and out until the gun was properly mounted on your shoulder and face.
At the same time, the angle and diameter of the pistol grip helped prevent you from see-sawing the gun – meaning that you lift it by the stock and consequently drop the muzzle.
Ultimately, the gun came up every time consistently for a smooth shot and follow-through.
We found the auto-safety to be intrusive for clays shooting, but remember as a field gun it would be essential. The shotgun had a single selective trigger and automatic ejectors, which should really be expected for shotgun in this price range.
The gun shot flat and true with unremarkable recoil for our 1? ounce loads.
All we can say is that we wished we could’ve gotten this shotgun out in the field with a bunch of birds. It would’ve been a heck of a lot of fun to shoot.
Shooting Impressions of the Verona 662
We much prefer interchangeable chokes to double triggers in our side-by-sides and so we approached the Verona 662 already endeared to it. The semi-beavertail forend that helped prevent you from burning your hands was icing on the cake (and we think that deep down inside those guys who shoot vintage side-by-sides with those splinter forends that barbecue your fingers would really like to step forward and give us a big huzzah).
We keep hearing about effete Europeans who make these impossible wingshooting shots with their 28 gauge and feel compelled to admonish us Americans for overkill (as in big ammo, big cars and big food). For those of the European school of shooting we politely say, Go away. The Verona 662 is clearly a side-by-side for American sportsmen who relish overkill.
Despite its straight English stock and case-colored receiver with fine floral engraving, the Verona 662 loaded up with 3-inch shells is a shotgun that you want to use on big, stubborn birds. Pheasants come to mind, and if you’re a pigeon shooter with a penchant for side-by-sides you should buy the Verona 662 now.
We savored shooting the Verona 662 for the sheer, raw power it exuded. At the same time, the gun never ran away from you; the straight stock and broad forend worked together for an empowering and accurate shooting experience.
Our only gripe with the Verona 662 was the lack of a selective trigger. Like the Verona 702, it also had an auto-safety that proved inconvenient during clays shooting. But part of that problem was our own enthusiasm in really wanting to shoot the heck out of the Verona 662.
Wrap Up
With the Verona 401 coming in at about $400 under the Benelli Legacy and a similar price as the Franchi I-12 Upland Hunter, it merits serious consideration for wood-finished, inertia-driven semi-autos.
The Benelli Legacy has more engraving while the Franchi I-12 Upland Hunter has a look that we think is bit more stodgy. The Benelli and Franchi are certainly celebrated for their reliability, but Verona’s own track record as a manufacturer of shotguns that go the distance certainly speaks to it own quality.
When it comes to the Verona 501-702, the price, quality and dependability pretty much put the guns in a class of their own. But does that mean you should buy the Verona a 501-702 on price alone? Chances are you are familiar with the most popular new over/unders in the $2,000 – $3,000 category. We believe the Verona 501-702 stands up for its workhorse virtues and classical looks – plus it will handle 3-inch magnum shells. From our perspective, that makes for a compelling package.
The Verona 662 has also carved out its own niche in the under $3,000 side-by-side market. Obviously, the Verona 662 is not for the breeks set. But with its 3-inch-shell capability, straight stock, interchangeable chokes and single trigger it would be hard to find a side-by-side that delivers more pure fun.
Irwin Greenstein is Publisher of Shotgun Life. You can reach him at letters@shotgunlife.com.
Useful resources:
Legacy Sports International/Verona Shotguns
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Shooting 100 rounds of sporting clays with the new Caesar Guerini Apex is best summed up by how the gun performed on the last station: I crushed a pair of teals with a single shot.
Even my shooting partners, made up of Blaser F3 and Beretta owners, were impressed with the incredible target-crushing power of the Guerini Apex. Like so many other shooters who appreciate fine shotguns, they heard the advanced buzz over the Guerini Apex but never had the privilege of actually seeing one in action.
These highly coveted shotguns have been in short supply since their introduction at the 2009 Shot Show, held January 15-18 in Orlando, Florida. Recently, shipments of the new Guerini Apex have started trickling into the U.S. from the factory in Brescia, Italy.
I managed to get one of the few Guerini Apex Sporting Models on the sporting clays course thanks to Bart’s Sports World in Glen Burnie, Maryland. The three Bart brothers – Jack, Wayne and Roy – live close to Caesar Guerini’s U.S. headquarters in Cambridge, Maryland. In fact, one morning I called over there Wayne was making his usual rounds on behalf of his customers.
The Guerini Apex is a premium shotgun. It ranks under Guerini’s most expensive Forum in the Caesar Guerini lineup. Although the Guerini Apex is not the top model, it exudes a transcendental vibe unlike any Caesar Guerini I’ve ever shot.
A round of sporting clays with the Guerini Apex delivers an epiphany by defining the benchmark for a $7,500 shotgun. The Guerini Apex makes you feel like every target moves in slow motion and is simply there to be pulverized.
I put the Guerini Apex through its paces at Schrader’s Bridgetown Manor, in Henderson, on Maryland’s fabled Eastern Shore. Schrader’s is known locally for its challenging course. The stations are in wooded surroundings, with mottled sunlight and plenty of natural obstacles. Schrader’s rabbit targets seem to be powered by afterburners and bounce like they are cam-shaped. Schrader’s outgoing targets tend to be slower than at other courses, but far more acrobatic and elusive as they seek the trees.
I shot 100 rounds with Roy Bart, Bart’s store manager, Al Koch and three of their shooting buddies. Wednesday mornings at Schrader’s is a weekly ritual for them, followed by lunch at the Batter Up in nearby Ridgely, and then perhaps a second round of sporting clays at Schrader’s.
The Guerini Apex I shot possessed every attribute that sets the gun apart from the other Caesar Guerini shotguns, except that for some odd reason this one had arrived from Italy with standard quality wood uncharacteristic of the figured, hand-rubbed walnut you should expect. So rather than upgrade the wood, it was turned into a demo gun. That said, it displayed a flawless wood-to-metal finish and everything about this particular Guerini Apex was a testament to quality craftsmanship.
The 32-inch over/under barrels and Prince of Wales-style forend all fit into place with no trauma or struggle. The two IC chokes screwed in effortlessly even though the threads had never been touched by oil. I then grabbed four boxes of Estate #8, 1-ounce loads and was ready to shoot.
Since Shotgun Life was the first publication to cover the Guerini Apex prior to its unveiling at the January 2009 Shot Show, it was nice to also be the first to write about actually using the gun.
In my visit to Caesar Guerini prior to the Shot Show, I had spent about two hours with Wes Lang, president of the company. Wes had filled me in about what to expect on the Guerini Apex, but no gun was available for me to handle.
Now, all of that has changed…
Although the Guerini Apex shares the actions, barrels and accessories with other Caesar Guerini shotguns, it benefits from new high-tech applications that we’ll probably see in future enhancements to the Caesar Guerini family.
The Guerini Apex combines laser, EDM (electrical discharge machine) hand engraving and other techniques to yield deep, elaborate patterns on the full sideplates. In the case of the Guerini Apex, the results are a stunning marriage of floral and scroll patterns with gold details on a polished coin finish. The full coverage of the engraving continues beyond the frame to the trigger guard, extended tang and forend hardware.
By using trunnions instead of hinge pins, and a “blind” sideplate mounting, Caesar Guerini receivers are free of the visible screws and hinges that can detract from the engraver’s art. That’s why the Guerini Apex can present a museum-quality sideplate on a shotgun that starts for under $10,000.
The integrity of design also extends to a trigger guard that eliminates screws, as it joins seamlessly with the elongated tang devoid of screws, which dovetails into a skeletal grip cap fastened by two screws. In effect, it’s a minimalist industrial rendition of an old-world, best gun approach.
The continuous ribbon of engraved metal from the trigger guard to grip cap creates an elegant line through the swept-back pistol grip. The stunning cosmetics are more than skin deep. As I discovered, the motif also gives the shooter a smooth, ergonomic grip that enhances the shotgun’s handling.
Caesar Guerini Apex Tale of the Tape | |
Gauge | 12 |
Barrel length | 30”, 32”, 34” |
Avg. Weight* | 7lbs. 14oz. – 8lbs. 4ozs |
Receiver finish | Coin finish, urethane coated |
Stock Finish | Hand rubbed oil |
Checkering | 26 lines per inch |
Recoil Pad | Black rubber |
Chamber | 2.75″ |
Top Rib | 10mm (.4”) Parallel |
Center Rib | Ventilated |
Forcing Cones | 5” DuoCon |
Avg. Barrel Weight | 30” (3.28lbs), 32” (3.35lbs.), 34” (3.44lbs.) ** |
Avg. Bore | .735, Chrome lined |
Chokes | 6 MAXIS competition chokes |
Sight(s) | White Bradley style front, brass center bead |
Fore-end | Rounded |
Trigger | Single selective, adjustable for length of pull |
Safety | Manual (Automatic as an option) |
Accessories | Stock and trigger wrench, choke case, friction choke wrench. |
Case | Plastic and leather hard case with fit interior. Source: Caesar Guerini |
* Weight may vary based on wood density.
** Special order only through the Caesar Guerini Custom Shop
Mind you, the feel of the Guerini Apex won’t be mistaken for a round-body FAMARS Excalibur, but I will say that in a blind test the Guerini Apex would probably emerge as the most comfortable shotgun among its peers.
Out on the sporting clays course, one of my immediate reactions to shooting the Guerini Apex was how sturdy it felt. The Caesar Guerini boxlock actions are machined from solid billets of steel and alloys. This process provides both stronger actions and better recoil absorption. That’s one of the reasons why shooting 100 rounds of 1-ounce loads never bothered me.
The inertia trigger group on the Guerini Apex felt crisp enough that it contributed to a more aggressive and confident shooting style. Caesar Guerini’s triggers are designed for reduced friction. Marry that with the inspiring ergonomics of the Guerini Apex and the gun seemed hard-wired to my brain for nailing that critical point of impact in the more difficult presentations at Schrader’s.
One particular station featured a simo-pair consisting of a fast quartering away bird flying straight for the trees, followed by a much slower looper suddenly popping out from a bush about 15 feet in front of me before plunging into tall weeds.
Instinct dictates that you go after the fast quartering away bird, thinking that the slower looper would be the natural second shot. That wasn’t the case. It took a lot of patience and gun control to wait for that looper to finally appear, smash it first, then track the quartering away bird as it transitioned into a low, fast, 20-yard shot.
The new Prince of Wales-style forend on the Guerini Apex gave me the superior control in a shot that demanded a combination of nerve-wracking patience followed by a burst of speed.
Making its debut at Caesar Guerini, the Prince of Wales-style forend replaces the Schnabel forend on other Caesar Guerini models. In comparison to a Schnabel forend, the Prince of Wales-style forend tapers toward the muzzle and eliminates the lip on the leading edge of the forend to create a more organic contour.
Like forends on other Caesar Guerinis, the Guerini Apex features an Anson pushrod forend latch. It appears as a small button on the nose of the forend. It’s recognized for three significant benefits: By eliminating the big external latch used by most other gunmakers, the checkering can wrap completely around the forend for a more secure grip. In addition, it’s self-adjusting over time. Finally, there are fewer working parts to deteriorate.
The payoff of this beautiful forend is a steady left hand in waiting for a slow looper plus the effortless handling in establishing and crushing the second, faster quartering away bird.
As we made our way through the sporting clays course, it became increasingly obvious that the Guerini Apex was an extraordinary shotgun. My squad-mates repeatedly praised some of the more difficult shots I had made with it. But for me, it was a shot made by Al that truly opened my eyes to the gun’s superiority.
We were at a station where rising outgoers were thrown from a hand trap: two reports followed by a simo pair. They were pretty much lay-ups, but for whatever reason Al missed one bird in the simo pair. After we had all shot, Al asked the trapper to throw him another simo. Al totally crushed the birds and I immediately thought, wow, I hadn’t seen Al hit targets that hard all morning. When Al turned around he raised the Guerini Apex in a triumphant thrust. Until that point, I had no idea he was using it for that shot.
What was it about the Guerini Apex that made it feel so special?
I will say that the Guerini Apex I used felt more balanced than the other 12-gauge Caesar Guerinis I’ve shot. It could have been the density of the wood or any combination of factors, but the gun performed as though all the incremental improvements made to the Caesar Guerini family of shotguns had been unified in the Guerini Apex. There’s a sense that the Guerini Apex is the culmination of the entire Caesar Guerini aesthetic and philosophy.
Its perfect center of gravity, clean elegance of the design and that touch of Italian magic gave the Guerini Apex the authority and poise rarely found in a production shotgun for under $10,000.
If you’re interested in a Guerini Apex, the manufacturer’s suggested retail price is $7,550. Standard options include $200 for a left-hand stock and $120 for an English Stock.
You can also consign your Guerini Apex to the company’s new Custom Shop for upgrades such as the D.T.S Kinetic Balancer, custom engraving, bespoke stocks, adjustable recoil pads or anything else a proud new owner could desire.
Irwin Greenstein is Publisher of Shotgun Life. You can contact him at
letters@shotgunlife.com.
Useful resources:
http://www.schradershunting.com
Media Contact:
Ryan Holmes
Bernard + Associates
775-323-6828
SHOTGUN LIFE IS FIRST PUBLISHER TO COUPLE PREMIUM ONLINE MAGAZINE WITH AUTHORITATIVE FORUMS FOR GREATEST ADVERTISER EXPOSURE
Shotgun Life Donates Forums to the National Skeet Shooting Association and
National Sporting Clays Association
PIKESVILLE, Md. – June 16, 2009 – Shotgun Life (www.shotgunlife.com) expanded its online franchise with new, authoritative forums – giving advertisers the most powerful integrated program for reaching customers and prospects on the Internet.
The Shotgun Life forums are intended to satisfy the unmet needs of both shotgun owners seeking accurate information and industry participants looking for a quality venue to establish productive relationships directly with shotgun owners.
The forums are fully integrated into the Shotgun Life format, giving forum members a seamless transition to the online magazine, which covers the best in wing and clays shooting.
“All too often people in our industry believe that the Internet is exclusively about banner-ad clicks,” said Irwin Greenstein, publisher of Shotgun Life. “While that’s certainly an important part of the equation, where the Internet really shines is in establishing a two-way conversation with the shooting community – to prove that you are a trustworthy authority whose brand name merits serious consideration.”
The Shotgun Life forums are located at http://www.shotgunlife.com/forum and are available immediately. The forums can also be located by going to http://www.shotgunlife.com and clicking the Forum tab.
In addition to launching its new forums, Shotgun Life has recognized the enormous strides that the National Skeet Shooting Association (NSSA) and National Sporting Clays Association (NSCA) have made to the shotgun community by donating the software, hardware and administration necessary for these organizations to start and maintain their own forums for members.
“We appreciate the generosity of the Shotgun Life organization,” said Don Snyder, Executive Director of the NSSA-NSCA. “By working closely with Shotgun Life, we can help establish an online community for reliable and unbiased information about skeet, sporting clays and good sportsmanship among our members.”
The Shotgun Life forums include:
Advertisers interested in gaining a presence on the Shotgun Life forums should contact:
Jeff Thruston
Bernard + Associates
775-323-6828
jeff@bernard@associates.com
Media Contact: Sherry Kerr
Outdoor Media Resources
Phone number: 256-831-7877
Email address: SherryOMR@cs.com
After More Than Two Years Offline, the NSSA/NSCA Continue Their Forums as Part of a Cooperative Agreement with Shotgun Life
SAN ANTONIO, Tex. – June 16, 2009 – The joint organization of the National Skeet Shooting Association-National Sporting Clays Association (NSSA/NSCA) announced today new online forums for members with the goal of sharing accurate and unbiased information about their sports while stimulating camaraderie worldwide.
The new NSSA/NSCA forums arose from an agreement between the NSSA/NSCA and Shotgun Life (www.shotgunlife.com), the first online magazine dedicated to the best in wing and clays shooting. Under the arrangement, Shotgun Life has donated all the software, hardware and technical support to resume the organizations’ forums, which have been dormant for over two years, as part of the 10 shotgun forums launched today by the online magazine.
The forums are available by visiting www.shotgunlife.com and clicking on the Forum tab at the top of the page. NSSA/NSCA members should see specific instructions distributed by the organizations for registering in the Forums.
“With the next generation of shooters becoming much more active in skeet and sporting clays tournaments, it was time to once again bring a meaningful exchange of information to our members around the world,” said
“It’s an honor to be underwriting the NSSA/NSCA forums,” said Irwin Greenstein, Publisher of Shotgun Life. “As a free, online magazine our intent is to break down the barriers of entry to participating in the shotgun sports. Our support of the NSSA/NSCA forums is in complete alignment with the goals of these two tremendous organizations that have enriched the lives of so many shotgun owners.”
Members of the NSSA/NSCA will be able to access the forums at URL after they receive login information for their respective organizations. They can start participating in the forums immediately.
The National Skeet Shooting Association
Founded in 1928 and headquartered in
The NSSA is dedicated to the development of the sport at all levels of participation and vows to create an atmosphere of healthy competition and meaningful fellowship within its membership. Shooters who want to compete can enter fun shoots and skeet shooting tournaments. The NSSA also offers the hunter a recreational target shooting sport that will strengthen hunting and gun safety skills and extend “hunting” seasons.
You can access the NSSA’s web site at www.mynssa.com.
The National Sporting Clays Association
Founded in March of 1989 by the National Skeet Shooting Association headquartered in
The NSCA is dedicated to the development of the sport at all levels of participation and vows to create an atmosphere of healthy competition and meaningful fellowship within its membership. Shooters who wish to compete can enter sporting clays tournaments and be competitive immediately. The NSCA also offers the hunter a recreational target shooting sport that will strengthen hunting and gun safety skills and extend “hunting” seasons.
You can access the NSCA’s web site at www.mynsca.com.
Shotgun Life
Launched in January 2009, Shotgun Life is the first online magazine dedicated to the best in wing and clays shooting. In addition to covering all the major clays sports and waterfowl and upland shooting, Shotgun Life showcases the finest shotguns in the world, women shooters and features extensive background information about the equipment and sports to help encourage new shooters to participate. Shotgun Life is available free of charge. Shotgun Life also distributes a free weekly e-letter with clays shooting tips from some of the best instructors in the world.
You can access Shotgun Life at www.shotgunlife.com.
At the Southern Side by Side Championship and Exhibition we set out to answer the question: Can you find a good hammer gun for $2,500 or less?
The purpose of this Forum is to promote the polite and free exchange of ideas and information regarding the shotgun sports as well as to foster a community of like-minded participants. Because this Forum is a property of SGL Media, LLC, the Forum should reflect the flavor and feel of Shotgun Life, and posts should be made in the spirit of good taste, sportsmanship and tolerance for the opinions of others.
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Benilli must be the sexiest brand in shotguns today.
Stainless steel, carbon fiber and the jet-fighter silhouette make Benelli semi-autos all the rage. Yet the underlying engineering is the big payoff.
When is too much never enough?
When it comes to a stunning matched trio of McKay Brown 12-gauge upland shotguns.
Join an elite group of readers who receive their FREE e-letter every week from Shotgun Life. These readers gain a competitive advantage from the valuable advice delivered directly to their inbox. You'll discover ways to improve your shooting, learn about the best new products and how to easily maintain your shotgun so it's always reliable. If you strive to be a better shooter, then our FREE e-letters are for you.
Shotgun Life is the first online magazine devoted to the great people who participate in the shotgun sports.
Our goal is to provide you with the best coverage in wing and clays shooting. That includes places to shoot, ways to improve your shooting and the latest new products. Everything you need to know about the shotgun sports is a mouse-click away.
Irwin Greenstein
Publisher
Shotgun Life
PO Box 6423
Thomasville, GA 31758
Phone: 229-236-1632
